airtime

noun

air·​time ˈer-ˌtīm How to pronounce airtime (audio)
1
: the time or any part of the time when a radio or television station is on the air
2
: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And while the asking price for the remaining slivers of airtime works out to a cool $266,667 per second, media buyers say that clients are clamoring for the pricey half-minutes. Anthony Crupi, Sportico.com, 18 July 2025 Thus, the sport was locked in a vicious cycle where advertisers weren’t interested because there weren’t enough viewers with the lack of airtime. Kanika Talwar, Footwear News, 17 July 2025 Instead of defaulting to polish or airtime, ask: Who made others better? Vibhas Ratanjee, Forbes.com, 11 July 2025 In all, Wisconsin Manufacturers & Commerce, Fair Courts America and Building America's Future have bought some $7 million worth of airtime in Wisconsin's five TV markets in recent days. Daniel Bice, jsonline.com, 15 July 2025 See All Example Sentences for airtime

Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Browse Nearby Words

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 7 Aug. 2025.

Last Updated: - Updated example sentences
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