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The rapid rise of athletes, particularly in an era of ballooning name, image, and likeness deals, has put financial literacy at the center of professional sports.—Sasha Rogelberg, Fortune, 7 Feb. 2026 There’s a ballooning opportunity globally for developers to tap into this market and ameliorate that disconnect.—Catherine Thorbecke, Twin Cities, 31 Jan. 2026 Maybe, but my mind kept hot-air-ballooning away to my fellow-cultists, who were facing their own spiritual co-op boards.—Emily Nussbaum, New Yorker, 30 Jan. 2026 There’s no way to develop this group over the next four years without contracts ballooning unsustainably; and that same group lacks any of the star power necessary to lift the Bulls out of their current mediocrity.—Julia Poe, Chicago Tribune, 30 Jan. 2026 See All Example Sentences for ballooning