counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web
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Released by Angel Studios for the Fourth of July, the movie is intended as a bit of likably square, neo-traditional, right-wing-adjacent counterprogramming. Owen Gleiberman, Variety, 1 July 2026 To no one’s surprise except maybe some MAGA hopefuls, Bad Bunny’s performance eclipsed the audience for the conservative counterprogramming mounted against it by millions. Charisma Madarang, Rolling Stone, 1 July 2026 Supporters frame the observance as recognition of traditional family structures, while critics say the timing and language amount to political counterprogramming that excludes LGBTQ+ families. Fernando Cervantes Jr, USA Today, 3 June 2026 This coming weekend is one of the few this summer that has plenty of studio counterprogramming before August. Anthony D'alessandro, Deadline, 6 May 2026 See All Example Sentences for counterprogramming

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

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Cite this Entry

“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 5 Jul. 2026.

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