cross-sell
verb
cross-sold
ˈkrȯs-ˈsōld 
; cross-selling; cross-sells
; cross-selling; cross-sells
: to sell or promote (a different or related product or service) to an existing customer
In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.—
Bill Stoneman
Bill Stoneman… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.—Claudia H. Deutsch
Claudia H. Deutsch
cross-selling
noun
A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.
—Cybele Weisser
Cybele Weisser
Examples of cross-sell in a Sentence
Recent Examples on the Web
Well-poised for the World Cup Macquarie expects the World Cup to produce a roughly 2% to 5% boost to 2027 operator EBITDA, with the biggest benefits going to companies with large soccer audiences, international exposure and the ability to cross-sell bettors into higher-margin products.
—
Contessa Brewer,
CNBC,
10 June 2026
If leaders want sellers to expand existing accounts, pursue strategic cross-sell opportunities or open new relationships, the compensation plan needs to reinforce those priorities directly.
—
Matt Bartels,
Forbes.com,
8 June 2026
The hotel benefits could be a boon for the company’s Uber One subscription program, which has more than 46 million members globally and is one of the company’s main avenues for cross-selling its services.
—
Bloomberg,
Mercury News,
29 Apr. 2026
And modern sports books try their best to cross-sell people into the casino.
—
Torie Bosch,
STAT,
11 Apr. 2026
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Contessa Brewer,
CNBC,
10 June 2026
If leaders want sellers to expand existing accounts, pursue strategic cross-sell opportunities or open new relationships, the compensation plan needs to reinforce those priorities directly.
—
Matt Bartels,
Forbes.com,
8 June 2026
The hotel benefits could be a boon for the company’s Uber One subscription program, which has more than 46 million members globally and is one of the company’s main avenues for cross-selling its services.
—
Bloomberg,
Mercury News,
29 Apr. 2026
And modern sports books try their best to cross-sell people into the casino.
—
Torie Bosch,
STAT,
11 Apr. 2026
Cite this Entry
“Cross-sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-sell. Accessed 5 Jul. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
