direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web
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During her over 10-year career at the Swoosh, Kula also held roles like senior director of global consumer digital direct marketing, senior director of global member services and senior director of global brand marketing for Nike training club. Stephen Garner, Footwear News, 12 May 2026 According to Business Insider, Shah owned and operated multiple direct marketing companies, including Red Steele and Mastery Pro Group. Lynsey Eidell, PEOPLE, 18 Sep. 2025 That index would indicate which long-haul market the government should direct marketing dollars toward to help reduce emission impacts. Lea Lane, Forbes.com, 30 May 2025 The big picture: Embedding directly with banks gives Palla immediate access to millions of potential users without needing expensive direct marketing campaigns, unlike competitors such as Wise and Remitly. Ryan Lawler, Axios, 28 May 2025 See All Example Sentences for direct marketing

Word History

First Known Use

1961, in the meaning defined above

Time Traveler
The first known use of direct marketing was in 1961

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Cite this Entry

“Direct marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct%20marketing. Accessed 25 May. 2026.

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