focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Brands have been surveying consumers, running focus groups, analyzing loyalty data and building data lakes for a long time. Chris Fosdick, Forbes.com, 25 July 2025 Fayetteville chose to make a second policy more focused on responsible student use following survey and focus group feedback, Wilkinson said. Edward McKinnon, Arkansas Online, 25 July 2025 Postmortem focus groups proved that those executives were one hundred per cent correct. Seth Reiss, New Yorker, 10 July 2025 In 1985, Freeman, on the promotional launch for The Emerald Forest, made use of extensive telephone interviews with focus group members to help refine the film’s narrative and flow. Etan Vlessing, HollywoodReporter, 19 June 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 6 Aug. 2025.

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