gimmickry
noun
gim·mick·ry
ˈgi-mi-krē 
plural gimmickries
: an array or profusion of gimmicks
also
: use of gimmicks
Examples of gimmickry in a Sentence
a lot of marketing gimmickry and hype
Recent Examples on the Web
Of course, such casting gimmickry has been a mainstay in the reality competition space for years.
—
Tyler Coates, Los Angeles Times, 8 June 2026
Where Macy’s has landed in the innovation sweepstakes is on a philosophy focused on improving the nuts and bolts of the core retail business, rather than on often expensive gimmickry.
—Phil Wahba, Fortune, 2 June 2026
Charlie Puth made sure his tour behind his fourth album, Whatever’s Clever!, is unlike any pop show out there, packed with jazz chords, world-class funk bass, lengthy keyboard and guitar solos, and no choreography or stage gimmickry whatsoever.
—Brian Hiatt, Rolling Stone, 30 May 2026
Programs to deliver housing are needed, not political gimmickry.
—Phillip Molnar, San Diego Union-Tribune, 21 Nov. 2025
See All Example Sentences for gimmickry
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Tyler Coates, Los Angeles Times, 8 June 2026
Where Macy’s has landed in the innovation sweepstakes is on a philosophy focused on improving the nuts and bolts of the core retail business, rather than on often expensive gimmickry.
—Phil Wahba, Fortune, 2 June 2026
Charlie Puth made sure his tour behind his fourth album, Whatever’s Clever!, is unlike any pop show out there, packed with jazz chords, world-class funk bass, lengthy keyboard and guitar solos, and no choreography or stage gimmickry whatsoever.
—Brian Hiatt, Rolling Stone, 30 May 2026
Programs to deliver housing are needed, not political gimmickry.
—Phillip Molnar, San Diego Union-Tribune, 21 Nov. 2025
See All Example Sentences for gimmickry
Cite this Entry
“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 21 Jun. 2026.
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