market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Those lessons generate annual revenue of $725 million, but piano lessons make up just $83 million of that, according to market research firm IBISWorld. Jessica Guynn, USA Today, 24 May 2026 These careers exist in consulting, market research, corporate strategy, policy, and innovation teams. Sho Dewan, Forbes.com, 22 May 2026 Yee said market research suggests the new museum will reach as many as 150,000 people, and there is still room for expansion. Deborah Netburn, Los Angeles Times, 22 May 2026 From 2019 to 2025, consumption of alcohol, as measured by servings, fell at a compound annual rate of 2%, according to analysis of preliminary industry data from IWSR, a drinks market research firm. Jennifer Creery, Bloomberg, 21 May 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Browse Nearby Words

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 27 May. 2026.

More from Merriam-Webster on market research

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

More from Merriam-Webster