merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
Synonyms of merchandisingnext
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Commercial revenue includes sponsorships, merchandising, non-soccer events and other operations. Michael Ozanian, CNBC, 29 May 2026 Every in-store interaction, from picking up a product to completing checkout, can generate insights that help retailers improve merchandising, marketing and operations. Gadi Graus, Forbes.com, 28 May 2026 The sports merchandising giant launched a 21+ prediction platform in December, mirroring the rules for its in-person sportsbooks and betting apps. Elisabeth Buchwald, CNN Money, 28 May 2026 Ayoud attended Virginia Commonwealth University and studied fashion merchandising along with mass communications. Amina Ayoud, Footwear News, 28 May 2026 See All Example Sentences for merchandising

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

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Cite this Entry

“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 1 Jun. 2026.

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