merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
Synonyms of merchandisingnext
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
For merchandising from inception of ‘Charlie’s Angels’ to present day. Michael Schneider, Variety, 7 Apr. 2026 Fawcett also admitted that the fame and merchandising that came with the show also took a toll on her. Allison Degrushe, Entertainment Weekly, 7 Apr. 2026 This sum includes pay-per-view shares, merchandising and other additional contractual earnings. Dan Sheldon, New York Times, 6 Apr. 2026 Janse doesn't claim to be an expert on manufacturing or product development and admits that no, her series isn't backed by any real fashion merchandising experience. Michelle Lee, PEOPLE, 1 Apr. 2026 See All Example Sentences for merchandising

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

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Cite this Entry

“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 12 Apr. 2026.

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