miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
To those who know him best, the critiques miss the mark.
—
Amelia Hurley, Kansas City Star, 24 Apr. 2025
In my experience, this is where startups often miss the mark.
—Anastasia Paruntseva, Forbes.com, 22 Apr. 2025
The Loyalty Illusion Traditional loyalty programs often miss the mark.
—Richard Kestenbaum, Forbes.com, 10 Apr. 2025
Of course, some friendships among colleagues are genuine, but some managers miss the mark when building rapport, especially if there is a generational gap.
—Bruce Tulgan, Forbes.com, 2 Apr. 2025
See All Example Sentences for miss its/the mark
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Amelia Hurley, Kansas City Star, 24 Apr. 2025
In my experience, this is where startups often miss the mark.
—Anastasia Paruntseva, Forbes.com, 22 Apr. 2025
The Loyalty Illusion Traditional loyalty programs often miss the mark.
—Richard Kestenbaum, Forbes.com, 10 Apr. 2025
Of course, some friendships among colleagues are genuine, but some managers miss the mark when building rapport, especially if there is a generational gap.
—Bruce Tulgan, Forbes.com, 2 Apr. 2025
See All Example Sentences for miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 1 May. 2025.
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