prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Well, technically just about every Heat game is prime time, considering just about every Heat game will be a night game. Ira Winderman, Sun Sentinel, 15 May 2026 Once again many will be watching the Chiefs in prime time. Jeff Fedotin, Forbes.com, 15 May 2026 Building off the excitement of their surprise playoff 2022 run, the Giants opened with a prime time matchup against Dallas. Charlotte Carroll, New York Times, 15 May 2026 Kansas City Chiefs at Buffalo Bills, Thanksgiving The NFL’s ultimate quarterback rivalry gets one of the best time slots of the year, as Patrick Mahomes and Josh Allen will do battle in prime time on Thanksgiving. Rohan Nadkarni, NBC news, 14 May 2026 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 20 May. 2026.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

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