sticker shock

noun

: astonishment and dismay experienced on being informed of a product's unexpectedly high price

Examples of sticker shock in a Sentence

We left the store suffering severe sticker shock.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Companies are expecting many impacts, from price increases to consumer wariness, and orders of big-ticket items have surged on the expectation of sticker shock. Lori Ann Larocco, CNBC, 24 Apr. 2025 But the formal protests against the Brandon Shores reprieve largely center on its potential sticker shock to consumers. Jeremy Cox, Baltimore Sun, 23 Apr. 2025 The Italian luxury brand is relying on company messaging to assuage the potential for sticker shock and to recommit customers to the brand. Brett F. Braley-Palko, Forbes.com, 22 Apr. 2025 While a deal with China may be on ice for the near-term, leaving many retailers exposed to tariff impacts and shoppers subject to sticker shock at retail, the U.S. is inching closer to deals with India and Japan, the White House indicated this week. Kate Nishimura, Sourcing Journal, 22 Apr. 2025 See All Example Sentences for sticker shock

Word History

First Known Use

1981, in the meaning defined above

Time Traveler
The first known use of sticker shock was in 1981

Browse Nearby Words

Cite this Entry

“Sticker shock.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/sticker%20shock. Accessed 3 May. 2025.

Last Updated: - Updated example sentences
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