undersell
verb
un·der·sell
ˌən-dər-ˈsel 
undersold
ˌən-dər-ˈsōld
; underselling
; underselling
1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …—
Lucie Stigler
Lucie StiglerDylan's musicianship is often undersold by critics …—Amanda Petrusich
Amanda PetrusichExamples of undersell in a Sentence
They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models
Recent Examples on the Web
So to say the Democrat is grounded in his truth is to undersell his mission in the Senate, where this session a record five lawmakers are Black.
—Philip Elliott, TIME, 6 Feb. 2025
Bishop Noll assistant Rose Fuentes, a former standout for the team who graduated in 2021, said Fehr undersells her importance.
—Michael Osipoff, Chicago Tribune, 29 Jan. 2025
With a capacity of 13 metric tons to low-Earth orbit, the rocket will be sold at a cost of $50 million to undersell SpaceX's Falcon 9 rocket for megaconstellation launches.
—Ars Technica, 17 Jan. 2025
The unflinchingly honest singer-songwriter is underselling himself.
—Marcus K. Dowling, The Tennessean, 4 Dec. 2024
See all Example Sentences for undersell 
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Philip Elliott, TIME, 6 Feb. 2025
Bishop Noll assistant Rose Fuentes, a former standout for the team who graduated in 2021, said Fehr undersells her importance.
—Michael Osipoff, Chicago Tribune, 29 Jan. 2025
With a capacity of 13 metric tons to low-Earth orbit, the rocket will be sold at a cost of $50 million to undersell SpaceX's Falcon 9 rocket for megaconstellation launches.
—Ars Technica, 17 Jan. 2025
The unflinchingly honest singer-songwriter is underselling himself.
—Marcus K. Dowling, The Tennessean, 4 Dec. 2024
See all Example Sentences for undersell
Dictionary Entries Near undersell
Cite this Entry
“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 14 Feb. 2025.
Copy CitationKids Definition
undersell
verb
un·der·sell
ˌən-dər-ˈsel
undersold
-ˈsōld
; underselling
; underselling
: to sell articles cheaper than
undersell a competitor
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