watchword

noun

watch·​word ˈwäch-ˌwərd How to pronounce watchword (audio)
ˈwȯch-
1
: a word or phrase used as a sign of recognition among members of the same society, class, or group
2
a
: a word or motto that embodies a principle or guide to action of an individual or group : slogan
"safety" is our watchword
b
: a guiding principle
change is the watchword for both parties

Examples of watchword in a Sentence

The new watchword in his campaign is “It's time for change.” the watchword is changed every day
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Now that it’s done, with relatively few on the left genuinely shocked by Trump’s win, accommodation and acceptance are the new watchwords. Ross Barkan, New York Times, 25 Jan. 2025 Growth is the watchword as the filmmakers also weave in stories (well, folktales) from Norwegian traditions concerned with the Norns, a trio of Norse deities believed to be responsible for the shaping of human destiny and tasked with caring for Yggdrasill, the tree at the center of everything. Kate Erbland, IndieWire, 25 Jan. 2025 Opulent is the watchword here, as the skyscrapers will host just one large and light-filled residence each per floor. Adam Williams, New Atlas, 2 Jan. 2025 Heritage and good-quality produce are also the watchwords of Locanda Contadina, a small bistro that debuted in September in the heart of the centro storico. Arati Menon, Condé Nast Traveler, 18 Dec. 2024 See all Example Sentences for watchword 

Word History

First Known Use

15th century, in the meaning defined at sense 1

Time Traveler
The first known use of watchword was in the 15th century

Dictionary Entries Near watchword

Cite this Entry

“Watchword.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/watchword. Accessed 13 Feb. 2025.

Kids Definition

watchword

noun
watch·​word -ˌwərd How to pronounce watchword (audio)
1
: a secret word used as a signal or password
2
: a motto used as a slogan or cry for common support

More from Merriam-Webster on watchword

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!