How to Use ad server in a Sentence

ad server

noun
  • When a bid is won, a call is made to the buyers’ ad server to serve the ad into the ad slot.
    — Dr. Augustine Fou, Forbes, 10 May 2021
  • Each exchange then holds an auction, picks a winning bid, and returns it to the ad server.
    — Daniel Tenreiro, National Review, 8 June 2021
  • Take, for example, the process Google uses for its ad server.
    — Peter Bright, Ars Technica, 20 Oct. 2018
  • In some comical cases, the ads were served by Google’s ad server to Google’s own bots.
    — Nikita Ostrovsky, Time, 10 Sep. 2025
  • Fledge is meant to let an advertiser use an ad server to upload its own first-party data, Google said.
    — Alexandra Bruell, WSJ, 16 Mar. 2021
  • When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages.
    — Keach Hagey, WSJ, 22 Dec. 2020
  • The ad server identifies when an impression is available for sale, solicits bids and chooses the winning offer.
    — Winston Cho, The Hollywood Reporter, 20 June 2023
  • In the ruling, the judge said that Google forced its customers to use its product by tying together its publisher ad server and ad exchange.
    — Queenie Wong, Los Angeles Times, 17 Apr. 2025
  • However, the tech was unavoidable because of Google's tying of the publisher ad server to its ad exchange.
    — Ashley Belanger, Ars Technica, 11 Sep. 2024
  • There were a few rare instances where content returned from the ad server was never loaded on the page, possibly because of coding errors on the webpage.
    — Ruth Talbot, ProPublica, 29 Oct. 2022
  • Google did this only after being able to see what all its rivals had bid, due to its dominance of the publisher ad server market, the complaint alleges.
    — Keach Hagey, WSJ, 14 Jan. 2022
  • Publishers who use Google’s ad server and exchange to sell their ad space are able to plug into the fire hose of demand that comes from Google’s ad-buying tools.
    — Patience Haggin, WSJ, 29 Jan. 2023
  • The lifecycle of an ad trade flows through these three software components— the ad server, the exchanges, and the buying tools—and begins the moment a user visits a webpage.
    — Daniel Tenreiro, National Review, 8 June 2021
  • Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server.
    — Winston Cho, The Hollywood Reporter, 24 Jan. 2023
  • That is distinguished from the two areas of the ad ecosystem where the judge ruled Google did maintain a monopoly, the publisher ad server market and the ad exchange market.
    — Ted Johnson, Deadline, 17 Apr. 2025
  • DoubleClick now controls over 90 percent of the publisher ad server market, according to the complaint.
    — Winston Cho, The Hollywood Reporter, 20 June 2023
  • Many feature an abundance of banners administered by popular programmatic ad servers like Criteo and Sharethrough.
    — Kate Knibbs, WIRED, 15 Jan. 2025
  • The first was Google’s integration of its ad server, the leading tool for websites to put ad space up for sale, with its ad exchange, the industry’s largest digital ad marketplace.
    — Rob Copeland, WSJ, 5 Feb. 2020
  • The agency claims Google controls 91% of the market for ad servers, the space used by publishers to sell ads, and takes advantage of its power by unfairly raising ad prices.
    — Jennifer Elias, CNBC, 6 Sep. 2024
  • In the milliseconds between a user clicking on a link to a web page and the page’s ads loading, bids for available ad space are placed behind the scenes in marketplaces known as exchanges, with the winning bid passed to an ad server.
    — New York Times, 17 Jan. 2021
  • Netflix is supposed to release its own technology, a supply-side platform and ad server called The Netflix Ads Suite, this month.
    — ArsTechnica, 15 Apr. 2025
  • Google could keep its business at the other side of the programmatic industry, publisher ad servers that alert advertisers of space available on sites–where Google holds about 90% of that market.
    — Rob Pegoraro, PC Magazine, 7 Sep. 2025
  • The government’s lawsuit, in addition to seeking monetary damages, sought an order requiring Google to divest its publisher ad server and ad exchange products.
    — Todd Spangler, Variety, 17 Apr. 2025
  • Legal challenges, including the recent ruling in federal court that found Google guilty of illegally dominating the market in ad servers and exchanges, could have big implications.
    — Shannon Carroll, Quartz, 23 Apr. 2025
  • Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights using its new proprietary ad server.
    — Assiatou Hann, CNBC, 15 June 2026
  • As part of the lawsuit, the US government called for Google to be broken up and for the court to order the company to spin off at least its online advertising exchange and its ad server for publishers, if not more.
    — Brian Fung, CNN, 24 Jan. 2023
  • The court determined that Google abused its dominance by tying its publisher ad server and ad exchange, thereby stifling competition and maintaining over 90% market share in those areas.
    — Charlie Fink, Forbes.com, 18 Apr. 2025
  • This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages.
    — Eric Tucker, Fortune, 24 Jan. 2023
  • The government, using more narrow market definitions than those used by Israel, has claimed that Google controls 91% of the market for publisher ad servers and 87% of the market for advertising ad networks.
    — Matthew Barakat, Fortune, 27 Sep. 2024
  • In April, Brinkema ruled that Google illegally monopolized ad exchanges – which conduct lightning fast auctions that connect advertisers to websites with ad space – as well as tools used by sites to manage the inventory of space for sale, known as ad servers.
    — Bloomberg, Mercury News, 22 Sep. 2025

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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