What does marbit mean?
Marbit refers to a bit of dried marshmallow that is often pressed into a colorful shape and included in some sweetened breakfast cereals.
Examples of marbit
... as you reach the bottom of the bowl, the marbits leave behind a swirl of pastel hues in the milk, a dreamy rainbow finish that feels like a small reward—the delightful aftermath of a cereal well-enjoyed.
—Maya Betti, The Manitou Messenger (St. Olaf College, Northfield MN), 13 Nov. 2024
Apparently the Monster cereals contain new marbit shapes, which isn’t that interesting.
—@MrStevenRyals, Reddit, 25 Aug. 2024
Finally, marbit lovers rejoice: we’re getting Berry Lucky Charms with swirled berry marshmallows, plus Trix with new rabbit marbits!
—@cerealouslynet, X (formerly Twitter), 1 Nov. 2023
Where does marbit come from?
Marbit, a blend of marshmallow and bit, began as an industry term and has been in use for over 30 years.
While cereals aimed at health-conscious adults are packed with whole grains and fiber, cereals for their children contain things called "marbits" (bits of marshmallows), malt syrup, corn syrup, brown sugar, honey and other sugar products.
—Marty Primeau, The Miami Herald, 14 June 1990
General Mills will put Scooby imagery on 4 million Count Chocula cereal boxes, and will include Scooby, Mystery Machine, Shaggy and other character “marbits” in the product.
—T. L. Stanley, Brandweek, 28 June 1999
How is marbit used?
Sparingly, for now. Although the word has been around for a while, marbit has seemingly yet to reach escape velocity into the broader consciousness, possibly because most people eating cereal in the morning aren’t thinking too deeply about its nomenclature.