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allure

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verb

Synonym Chooser

How is the word allure different from other verbs like it?

Some common synonyms of allure are attract, captivate, charm, enchant, and fascinate. While all these words mean "to draw another by exerting a powerful influence," allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

When might attract be a better fit than allure?

Although the words attract and allure have much in common, attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

How are the words charm and captivate related as synonyms of allure?

Charm implies the power of casting a spell over the person or thing affected and so compelling a response, but it may, like captivate, suggest no more than evoking delight or admiration.

charmed by their hospitality
her performances captivated audiences

When can enchant be used instead of allure?

While in some cases nearly identical to allure, enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

When would fascinate be a good substitute for allure?

While the synonyms fascinate and allure are close in meaning, fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of allure
Noun
But Tesla isn’t the first carmaker to find allure in the fast-growing economy. Christiaan Hetzner, Fortune, 18 July 2025 In today's investment landscape, the allure of backing visionary founders often overshadows the importance of cultivating genuine vision within investors themselves. Reema Khan, Forbes.com, 17 July 2025
Verb
The crust, alluring in shades of caramel, looked so toothy. Amy Drew Thompson, Orlando Sentinel, 13 Mar. 2025 But most foods know no gender, and brands risk alienating certain groups through the attempt of specifically alluring another. Andrew Watman, Forbes, 28 Feb. 2025 See All Example Sentences for allure
Recent Examples of Synonyms for allure
Noun
  • Despite Chinese foldables being clearly superior the past few years, various factors (some out of their control) have prevented Chinese foldables from reaching mainstream appeal.
    Ben Sin, Forbes.com, 26 July 2025
  • The appeal of the ongoing trend may be explained by its potential to offer a sense of soothing in a volatile world, fashion psychologist Jennifer Heinen told WWD.
    Renan Botelho, Footwear News, 25 July 2025
Verb
  • In a performance pulsating with a rejuvenated energy, Detroit R&B star Kem charmed a capacity crowd Friday night at the Aretha Franklin Amphitheatre to open a two-night homecoming stand.
    Brian McCollum, Freep.com, 27 July 2025
  • Kelly Ripa and Mark Consuelos charm at the New York premiere of Running with the Wolves, which documents their ownership of an Italian soccer club on July 23.
    Escher Walcott, People.com, 26 July 2025
Verb
  • You might be tempted to jump on your soapbox and convince someone to agree with you.
    Georgia Nicols, Denver Post, 28 July 2025
  • If these savings alone weren't enough to tempt you, then the fact that these drones are now at their lowest-ever prices might.
    Alexander Cox, Space.com, 28 July 2025
Verb
  • Highball fascinates with its cozy, yet brooding ambience and complex, clean cocktails.
    Bahar Anooshahr, AZCentral.com, 1 Aug. 2025
  • These elephants fascinate zoologists for their ability to handle the harsh weather conditions in the area, including strong, ice-cold winds and alternating droughts and heavy rains.
    Tereza Pultarova, Space.com, 1 Aug. 2025
Verb
  • San Montano Resort & Spa, one of southern Italy’s most exquisite escapes, just unveiled a dazzling redesign that’s sure to lure discerning travelers to the storied island.
    Alexandra Kirkman, Forbes.com, 1 Aug. 2025
  • The timing of the legislation was crucial, supporters argued, as Kansas seeks to lure the teams through a supercharged bonds program that could pay for up to 70% of new stadiums.
    Kacen Bayless, Kansas City Star, 1 Aug. 2025
Noun
  • As with many sweeping arguments, the fascination lies in the details.
    Margaret Talbot, New Yorker, 21 July 2025
  • But the dual Democrat-Republican fascination with The Epstein Files also testifies to a truth Hollywood has forever known: a love of conspiracy stories tugs at us all.
    Steven Zeitchik, HollywoodReporter, 19 July 2025
Verb
  • For six months, President Trump tried to entice Putin to the table.
    CBS News, CBS News, 13 July 2025
  • Culinary delight often begins with a visual feast that entices people to indulge in delicious flavors.
    Molly Peck, USA Today, 10 July 2025
Verb
  • After the show's season 27 premiere included a scene in which Trump, who was depicted twice with small genitals, attempted to seduce Satan in his bedroom at the White House, members of the president's team released a statement to EW criticizing South Park.
    EW.com, EW.com, 30 July 2025
  • Entrepreneurs and investors have been seduced into believing that scaling fast is the right strategy for all startups.
    Tima Bansal, Forbes.com, 25 July 2025

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Cite this Entry

“Allure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/allure. Accessed 6 Aug. 2025.

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