as in downscale
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Recent Examples of down-market
As the latter became emblematic of comfort and success, the former came to be seen as down-market or second-class.
—
Lily Meyer,
The Atlantic,
30 Apr. 2026
The women rarely have close friends, only rival hostesses and often down-market sisters.
—
Libby Gelman-Waxner,
New Yorker,
21 Apr. 2026
One of this play’s many delights arrives when down-market, undereducated Becky comes face-to-face with the aristocratic Susan, their similarities soon as peculiar and glaring as their differences.
—
Greg Evans,
Deadline,
6 Apr. 2026
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—
Adam Ismail,
The Drive,
18 Feb. 2026
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—
IEEE Spectrum,
29 Oct. 2021
Lily Meyer,
The Atlantic,
30 Apr. 2026
The women rarely have close friends, only rival hostesses and often down-market sisters.
—
Libby Gelman-Waxner,
New Yorker,
21 Apr. 2026
One of this play’s many delights arrives when down-market, undereducated Becky comes face-to-face with the aristocratic Susan, their similarities soon as peculiar and glaring as their differences.
—
Greg Evans,
Deadline,
6 Apr. 2026
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—
Adam Ismail,
The Drive,
18 Feb. 2026
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—
IEEE Spectrum,
29 Oct. 2021
Recent Examples of Synonyms for down-market
Adjective
-
In maybe the funniest scene in the episode, Duncan’s wife Lili has assembled an entire college-enrollment team around Jamie to chart her path to Stanford, which isn’t looking good with a sub-1300 SAT score that isn’t even good enough for such downscale institutions as Duke or Carnegie Mellon.
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Beyond targeting more downscale shoppers, Apple will be able to pitch the computer as an option for corporate and organizational buyers — given its lower price and compatibility with both Mac and iPhone apps.
Adjective
-
Salted and preserved fish and meats, including bacon, sausage, liver pudding and offal, were staples of working-class people's diets, while the upper classes indulged in such luxuries as white flour and sugar.
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Was came from a working-class industrial city, making music reflective of Detroit’s technological upheaval and economic neglect.
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 7 Jul. 2026.
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