as in downscale
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Recent Examples of down-market
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—
Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
Recent Examples of Synonyms for down-market
Adjective
-
Lebowitz recalled that Navarro bought and renovated a three-story building in one of Cambridge’s more downscale neighborhoods.—
Ian Parker,
New Yorker,
22 Dec. 2025
-
But by the mid-2000s, they were reduced to playing downscale gigs like state fairs.—
Todd Longwell,
Variety,
9 Oct. 2025
Adjective
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East Palo Alto is a largely working-class city with many residents from immigrant and minority backgrounds.—
Ryan Macasero,
Mercury News,
10 Feb. 2026
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During the same period, union membership declined, the Democratic Party abandoned its working-class base, and both parties presided over the shrinking of the middle class.—
Annie Levin,
Washington Post,
10 Feb. 2026
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 15 Feb. 2026.
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