To keep the money coming in, many of the TV and streaming competitors in the upfront are leaning heavily on sports, hoping that big games and championship spectacles will bring dollars in when scripted favorites face a harder time in doing so.
—
Brian Steinberg,
Variety,
15 June 2026
Compared to some of the spectacles that had played out across New York City for the past two weeks, this was a sedate party.
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