Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative For top-tier creators, that could become a highly lucrative business model. Ian Shepherd, Forbes.com, 15 May 2026 Conservative women such as Aldean are part of a lucrative and potentially growing market. Nancy Walecki, The Atlantic, 15 May 2026 According to McKinsey, global spending on data centers could reach $7 trillion by 2030, creating lucrative opportunities for electricians, pipefitters, and HVAC technicians, helping build the facilities powering the AI economy. Preston Fore, Fortune, 14 May 2026 Coaches and administrators have clamored for more access to the lucrative and potentially job-saving playoff. Mark Long, The Orlando Sentinel, 14 May 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Indeed, as the 1980s wore on, the most profitable banks were those who could muster the largest number of associates to dream up deals, analysts to vet them, salespeople to win new business, and traders to buy and sell securities.
    Literary Hub, Literary Hub, 15 May 2026
  • This multi-billion-dollar shift means Boeing is not as profitable as investors may think and is why it was removed from the Bloomberg New Constructs Core Earnings Leaders Index during the latest rebalance.
    David Trainer, Forbes.com, 15 May 2026

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 23 May. 2026.

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