as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Recent Examples of lucrative But though his tricks have turned him into a household name, Blaine said in a recent Hollywood Reporter profile that his career hasn’t been as lucrative as some might imagine. Nicolas Vega, CNBC, 22 Apr. 2025 Yet the event remains extremely lucrative for the two-time major champion, perhaps more so now than ever. Josh Hammer, MSNBC Newsweek, 21 Apr. 2025 Ars Video For actors, selling their AI likeness seems quick and painless—and perhaps increasingly more lucrative. ArsTechnica, 18 Apr. 2025 Kinkade’s eponymous mall stores and QVC appearances were among his many lucrative outlets. Gary Goldstein, Los Angeles Times, 18 Apr. 2025 See All Example Sentences for lucrative

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 30 Apr. 2025.

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