as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Example Sentences
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Recent Examples of lucrative
The league’s new domestic broadcasting deal is another good sign for investors, who benchmark Premier League’s valuations to its lucrative broadcasting deals.
—
Asli Pelit, New York Times, 11 Sep. 2025
With both players likely looking for lucrative deals, the Phillies may prioritize Schwarber.
—Aaliyan Mohammed, MSNBC Newsweek, 11 Sep. 2025
Some basketball insiders were surprised Leonard signed a four-year deal with the Clippers instead of positioning himself for what could have been a longer, more lucrative deal the following year.
—Michael McCann, Sportico.com, 10 Sep. 2025
Soon, lucrative contracts went up for bidding.
—Sheryl Estrada, Fortune, 9 Sep. 2025
See All Example Sentences for lucrative
Asli Pelit, New York Times, 11 Sep. 2025
With both players likely looking for lucrative deals, the Phillies may prioritize Schwarber.
—Aaliyan Mohammed, MSNBC Newsweek, 11 Sep. 2025
Some basketball insiders were surprised Leonard signed a four-year deal with the Clippers instead of positioning himself for what could have been a longer, more lucrative deal the following year.
—Michael McCann, Sportico.com, 10 Sep. 2025
Soon, lucrative contracts went up for bidding.
—Sheryl Estrada, Fortune, 9 Sep. 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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But that would create a thorny conflict of interest for Denholm and her fellow directors, with Musk seeking — not for the first time — to use Tesla to subsidize one of his less-profitable ventures.—
Liz Hoffman,
semafor.com,
16 Sep. 2025
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If an investor is wildly bullish on an asset, anticipates a large, sharp upward price movement in the near term, and seeks substantial capital gains, a buy-write or covered call may be a profitable strategy.—
Michael Khouw,
CNBC,
15 Sep. 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 19 Sep. 2025.
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