as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
The announcement comes ahead of the digital-only release of Grand Theft Auto VI, commonly referred to as GTA 6, which analysts expect will be the most lucrative entertainment industry launch ever.
—
Mary Cunningham,
CBS News,
1 July 2026
That was just the beginning for the 36-year-old pop superstar, who has since enjoyed the most lucrative career stretch she, or arguably any musical artist, has ever had.
—
Matt Craig,
Forbes.com,
1 July 2026
From the publisher’s perspective, digital games are more lucrative for Sony and its contemporaries, who no longer have to deal with the costs of producing discs.
—
Andrew Webster,
The Verge,
1 July 2026
But for many investors, the real bet is on CEO Elon Musk — and that his next act will be as lucrative as his last.
—
Alexandra Banner,
CNN Money,
30 June 2026
See All Example Sentences for lucrative
Mary Cunningham,
CBS News,
1 July 2026
That was just the beginning for the 36-year-old pop superstar, who has since enjoyed the most lucrative career stretch she, or arguably any musical artist, has ever had.
—
Matt Craig,
Forbes.com,
1 July 2026
From the publisher’s perspective, digital games are more lucrative for Sony and its contemporaries, who no longer have to deal with the costs of producing discs.
—
Andrew Webster,
The Verge,
1 July 2026
But for many investors, the real bet is on CEO Elon Musk — and that his next act will be as lucrative as his last.
—
Alexandra Banner,
CNN Money,
30 June 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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Claude has been gross margin positive since the day Anthropic began selling it, profitable on the first dollar of customer spend rather than the thousandth.
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And as the 2023 dual writers’ and actors’ strikes thinned out theatrical lineups, that aversion to uncertainty became a push for reliable and profitable hits.
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 7 Jul. 2026.
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