Now, decoupling supply chains are driving manufacturing growth in the West once more, electric vehicles and home heat pumps need to be plugged in, and the makers of AI’s large language models have ever-increasing power needs.
—
Andrew Edgecliffe-Johnson,
semafor.com,
6 Feb. 2026
The move marks a broader trend from the brand, which has been increasing its visibility to new markets through the world of sports, and, at the moment, none is hotter than that of F1.
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