as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Example Sentences
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery 
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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The fans were still roaring for Yamal, making the kind of comparisons in their heads with past Barcelona greats that managers often try to downplay, for fear of inflaming the hype.—
Pol Ballús,
The Athletic,
3 Feb. 2025
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The identifiable and larger-than-life character is responsible for bringing the energy and hype to each and every game.—
Skyler Caruso,
People.com,
3 Feb. 2025
Noun
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Could American CEOs have headed off the tariffs chaos either by a more focused publicity campaign or more jawboning with Trump?—
Michael Hiltzik,
Los Angeles Times,
4 Feb. 2025
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However, the legal teams will be allowed to defend their client in the media against publicity not created by either side.—
Christina Dugan Ramirez,
Fox News,
4 Feb. 2025
Noun
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Otherwise, as advertising revenue declines alongside linear viewing, less money in means less money out.—
Tony Maglio,
IndieWire,
4 Feb. 2025
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The study is the first to directly link food advertising exposure by children versus adults with subsequent purchases of these foods.—
Maria Godoy,
NPR,
4 Feb. 2025
Noun
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Grammys Gives Airtime to Local Los Angeles Businesses Impacted by Fires to Advertise 22 hr 57 min ago In addition to traditional commercials during the 2025 Grammys, there will also be advertisements for local Los Angeles businesses that have been impacted by the wildfires.—
Lindsay Kimble,
People.com,
3 Feb. 2025
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In the video, Stewart shows off a variety of products from Mac Cosmetics, though most of her followers were focused more on her delivery than the advertisement.—
Caroline Thayer,
Fox News,
2 Feb. 2025
Thesaurus Entries Near puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 9 Feb. 2025.
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