Instead of reinventing its brand to appeal to younger wine drinkers, Jordan has leaned deeper into food—because food is the universal entry point.
—
Emily Price,
Forbes.com,
27 Jan. 2026
Soda drinkers have been experimenting with mash-ups for decades — ever since fast-food restaurants moved soda machines out from behind the counter and gave customers free rein to mix their own drinks, Tofel said.
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