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Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".
Examples of demographic in a Sentence
Jason Clinkscales, Sportico.com, 13 June 2025
Prodded by lawsuits and consent decrees, the once mostly white department has grown to become more than half Latino, which more or less mirrors the city’s demographics.
—Libor Jany, Los Angeles Times, 12 June 2025
David Mark, The Washington Examiner, 13 June 2025
The balance of power between employers and employees shifts with economic conditions, technological disruptions, and demographic changes.
—Tracy Lawrence, Forbes.com, 13 June 2025
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Cite this Entry
“Demographic.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/demographic. Accessed 18 Jun. 2025.
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demographic
adjective
ˌdem-ə-
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