rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
Consider the case of BlackBerry, which in 2012 renamed its operating system from BlackBerry OS to BlackBerry 10, attempting to rebrand as a modern smartphone competitor.
—Rhett Power, Forbes, 9 Mar. 2025
International pushback remains intense in reaction to Trump’s public fervor to buy Greenland, seize the Panama Canal, trounce Canada and rebrand a massive body of water.
—Alexis Simendinger, The Hill, 9 Jan. 2025
Founded in 2018 and named after Mithridates VI, the ancient King of Pontus, the brand last month revealed ambitious plans to rebrand.
—Tianwei Zhang, WWD, 21 Feb. 2025
Meghan Markle rebrands her newest venture: So long, American Riviera Orchard.
—Ryan Fonseca, Los Angeles Times, 19 Feb. 2025
See All Example Sentences for rebrand
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Rhett Power, Forbes, 9 Mar. 2025
International pushback remains intense in reaction to Trump’s public fervor to buy Greenland, seize the Panama Canal, trounce Canada and rebrand a massive body of water.
—Alexis Simendinger, The Hill, 9 Jan. 2025
Founded in 2018 and named after Mithridates VI, the ancient King of Pontus, the brand last month revealed ambitious plans to rebrand.
—Tianwei Zhang, WWD, 21 Feb. 2025
Meghan Markle rebrands her newest venture: So long, American Riviera Orchard.
—Ryan Fonseca, Los Angeles Times, 19 Feb. 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 12 Mar. 2025.
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