rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
There's something special about a place that doesn't run ad campaigns, need seasonal menu drops or constantly rebrands itself -- and is still standing after 116 years.
—
Arkansas Online,
28 June 2026
Last month, multiple musicians withdrew from the fair's kickoff because of concerns about its political affiliation, prompting Freedom 250 to rebrand it as a rally.
—
Rachel Treisman,
NPR,
26 June 2026
Apparently, this change took place in 2022 when Ankara, the capital of Turkey, sent in a formal request to rebrand its country's name to a name that better highlights its culture and expressionism.
—
Zach Dean Outkick,
FOXNews.com,
26 June 2026
Legal observers, however, say such arrangements can allow owners to simply rebrand, while the owners remain profitably on the property deed.
—
Jakob Rodgers,
Mercury News,
25 June 2026
See All Example Sentences for rebrand
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Arkansas Online,
28 June 2026
Last month, multiple musicians withdrew from the fair's kickoff because of concerns about its political affiliation, prompting Freedom 250 to rebrand it as a rally.
—
Rachel Treisman,
NPR,
26 June 2026
Apparently, this change took place in 2022 when Ankara, the capital of Turkey, sent in a formal request to rebrand its country's name to a name that better highlights its culture and expressionism.
—
Zach Dean Outkick,
FOXNews.com,
26 June 2026
Legal observers, however, say such arrangements can allow owners to simply rebrand, while the owners remain profitably on the property deed.
—
Jakob Rodgers,
Mercury News,
25 June 2026
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 6 Jul. 2026.
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