rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
Step 7: Reinforce Without Reinventing Avoid the temptation to rebrand the message every time a new initiative launches.
—Vibhas Ratanjee, Forbes.com, 25 July 2025
While the claim that the new regulations are explicitly anti-Black remains up for debate, one thing is clear: Carnival is attempting to rebrand itself from a lower-budget, party-centric cruise line to a more reputable legacy brand.
—Essence, 18 July 2025
While the outcome of the season was less than ideal for San Francisco, the organization has used the offseason to rebrand ahead of the 2025-26 season.
—Valentina Martinez, MSNBC Newsweek, 16 May 2025
That came as Penn entered into a major deal with ESPN to rebrand its online sports-betting business from Barstool Sportsbook to ESPN Bet.
—Todd Spangler, Variety, 17 July 2025
See All Example Sentences for rebrand
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Vibhas Ratanjee, Forbes.com, 25 July 2025
While the claim that the new regulations are explicitly anti-Black remains up for debate, one thing is clear: Carnival is attempting to rebrand itself from a lower-budget, party-centric cruise line to a more reputable legacy brand.
—Essence, 18 July 2025
While the outcome of the season was less than ideal for San Francisco, the organization has used the offseason to rebrand ahead of the 2025-26 season.
—Valentina Martinez, MSNBC Newsweek, 16 May 2025
That came as Penn entered into a major deal with ESPN to rebrand its online sports-betting business from Barstool Sportsbook to ESPN Bet.
—Todd Spangler, Variety, 17 July 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 5 Aug. 2025.
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