: being or related to a product that is made for a store and has the store's name on it
store-brand products
Examples of store brand in a Sentence
Recent Examples on the Web
Chris Sims, IndyStar, 2 July 2025
Even with over 30% of each generation (Gen-Z, Millennials, Gen-X, and Boomers) opting to buy more store brand products as prices rise this year, according to a recent Prosper Insights & Analytics survey, big CPGs do not have nearly the same stronghold on the market.
—Gary Drenik, Forbes.com, 19 June 2025
Frozen snack foods sold under Whole Foods Market’s 365 store brand got recalled nationwide for not being what the packaging says, an annoying mistake to some people but a possibly fatal one to other customers.
—David J. Neal, Miami Herald, 16 Mar. 2025
The creatively dissonant effort drove a nearly 10% month-over-month increase in store brand sales and a 12% increase across the category; expanded 7-Eleven’s in-house creative agency, producing campaigns faster and cheaper, all while also reducing plastic bag usage by 37%.
—Seth Matlins, Forbes.com, 14 Apr. 2025
In March, Target recalled more than 25,000 packages of its store brand Good & Gather Baby Pea, Zucchini, Kale & Thyme Vegetable Puree because of elevated lead levels.
—CBS News, 24 May 2025
The recall notice says H-E-B received recalled Genova tuna in 5-ounce cans also, but H-E-B’s site lists only its store brand.
—David J. Neal, Miami Herald, 12 Feb. 2025
One carton of store brand eggs cost $5.09; another was $4.99.
—Melissa Santos, Axios, 8 Jan. 2025
Bounty paper towels and Tide detergent have strong customer loyalty despite lower-cost store brand alternatives.
—Dev Patnaik, Forbes.com, 22 Apr. 2025
Melissa Willets, Parents, 25 July 2025
The basic vanilla ice cream with chocolate chips and the basic chocolate ice cream recipes (which use whole milk, heavy cream, sugar, flavoring, and a dollop of cream cheese) reminded me of store-brand supermarket ice creams.
—Adam Campbell-Schmitt, Bon Appetit Magazine, 24 July 2025
Rapidly changing consumer habits are the context for this deal, as U.S. shoppers are increasingly either looking to store-brand snacks and cereals in search of a deal or reaching for heathier choices.
—Alina Selyukh, NPR, 10 July 2025
The item with the greatest variance in price was store-brand ketchup.
—Evan Moore
june 13, Charlotte Observer, 13 June 2025
And Post Consumer Brands is the leading producer of private-label (store-brand) cereals, which saw a 2% rise in the past year and have nearly doubled market share in the past five years.
—Brooks Johnson, Chicago Tribune, 4 June 2025
This is not the first time Aldi has faced a lawsuit over its store-brand products looking overtly similar in name, color and design to other brands.
—Auzinea Bacon, CNN Money, 2 June 2025
The company claims the Aldi store-brand items have different names but bear similar packaging design elements — including font, colors, image placement and product names — to Mondelez products.
—Anne Marie D. Lee, CBS News, 30 May 2025
Aurora Organic Dairy is the leading producer of store-brand organic milk for U.S. retailers.
—Special To The Denver Post, Denver Post, 14 May 2025
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Noun
What store brand does Monro Inc. own besides Monro Auto Service and Tire Centers?
—Chris Sims, IndyStar, 2 July 2025
Even with over 30% of each generation (Gen-Z, Millennials, Gen-X, and Boomers) opting to buy more store brand products as prices rise this year, according to a recent Prosper Insights & Analytics survey, big CPGs do not have nearly the same stronghold on the market.
—Gary Drenik, Forbes.com, 19 June 2025
Frozen snack foods sold under Whole Foods Market’s 365 store brand got recalled nationwide for not being what the packaging says, an annoying mistake to some people but a possibly fatal one to other customers.
—David J. Neal, Miami Herald, 16 Mar. 2025
The creatively dissonant effort drove a nearly 10% month-over-month increase in store brand sales and a 12% increase across the category; expanded 7-Eleven’s in-house creative agency, producing campaigns faster and cheaper, all while also reducing plastic bag usage by 37%.
—Seth Matlins, Forbes.com, 14 Apr. 2025
In March, Target recalled more than 25,000 packages of its store brand Good & Gather Baby Pea, Zucchini, Kale & Thyme Vegetable Puree because of elevated lead levels.
—CBS News, 24 May 2025
The recall notice says H-E-B received recalled Genova tuna in 5-ounce cans also, but H-E-B’s site lists only its store brand.
—David J. Neal, Miami Herald, 12 Feb. 2025
One carton of store brand eggs cost $5.09; another was $4.99.
—Melissa Santos, Axios, 8 Jan. 2025
Bounty paper towels and Tide detergent have strong customer loyalty despite lower-cost store brand alternatives.
—Dev Patnaik, Forbes.com, 22 Apr. 2025
Adjective
Parents plan to spend an average of $570 per child this year—so shopping early and considering secondhand or store-brand items can make a big difference.
—Melissa Willets, Parents, 25 July 2025
The basic vanilla ice cream with chocolate chips and the basic chocolate ice cream recipes (which use whole milk, heavy cream, sugar, flavoring, and a dollop of cream cheese) reminded me of store-brand supermarket ice creams.
—Adam Campbell-Schmitt, Bon Appetit Magazine, 24 July 2025
Rapidly changing consumer habits are the context for this deal, as U.S. shoppers are increasingly either looking to store-brand snacks and cereals in search of a deal or reaching for heathier choices.
—Alina Selyukh, NPR, 10 July 2025
The item with the greatest variance in price was store-brand ketchup.
—Evan Moore
june 13, Charlotte Observer, 13 June 2025
And Post Consumer Brands is the leading producer of private-label (store-brand) cereals, which saw a 2% rise in the past year and have nearly doubled market share in the past five years.
—Brooks Johnson, Chicago Tribune, 4 June 2025
This is not the first time Aldi has faced a lawsuit over its store-brand products looking overtly similar in name, color and design to other brands.
—Auzinea Bacon, CNN Money, 2 June 2025
The company claims the Aldi store-brand items have different names but bear similar packaging design elements — including font, colors, image placement and product names — to Mondelez products.
—Anne Marie D. Lee, CBS News, 30 May 2025
Aurora Organic Dairy is the leading producer of store-brand organic milk for U.S. retailers.
—Special To The Denver Post, Denver Post, 14 May 2025
Cite this Entry
“Store brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/store%20brand. Accessed 7 Aug. 2025.
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