Definition of assurancenext
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Synonym Chooser

How is the word assurance distinct from other similar nouns?

Some common synonyms of assurance are aplomb, confidence, and self-possession. While all these words mean "a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment," assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.

handled the cross-examination with complete assurance

When can aplomb be used instead of assurance?

While the synonyms aplomb and assurance are close in meaning, aplomb implies a manifest self-possession in trying or challenging situations.

handled the reporters with great aplomb

When might confidence be a better fit than assurance?

The synonyms confidence and assurance are sometimes interchangeable, but confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.

the confidence that comes from long experience

When is self-possession a more appropriate choice than assurance?

The words self-possession and assurance can be used in similar contexts, but self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.

answered the insolent question with complete self-possession

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assurance The Guardian also reported that Secretary of State and National Security Adviser Marco Rubio, initially skeptical of engaging with figures from Maduro’s inner circle, came to see Rodríguez’s assurances as a potential way to prevent instability following Maduro’s removal. Antonio María Delgado, Miami Herald, 27 Jan. 2026 The assurances, however, did little to slow the speculation. Emiliano Tahui Gómez, Austin American Statesman, 27 Jan. 2026 Mattering is the assurance that our presence and actions are significant to others. Lizz Schumer, PEOPLE, 27 Jan. 2026 The regime has pushed much of Iranian society toward a choice with no credible guarantees, and no assurance that Iranians themselves will shape what comes next. Omid Memarian, The Atlantic, 25 Jan. 2026 See All Example Sentences for assurance
Recent Examples of Synonyms for assurance
Noun
  • If anything, this incident suggests that premature certainty may have extended beyond the officer involved to those who rushed to defend his actions.
    Chicago Tribune, Chicago Tribune, 26 Jan. 2026
  • This genetic certainty has made the disease especially devastating for families, which may watch the illness unfold in one generation while younger relatives live for years under the shadow of uncertainty about their own future.
    William A. Haseltine, Forbes.com, 24 Jan. 2026
Noun
  • Many CEOs assume that once a capable CFO is in place, financial confidence will follow.
    Melissa Houston, Forbes.com, 27 Jan. 2026
  • Now the public appears to have lost confidence in Noem.
    Arkansas Online, Arkansas Online, 27 Jan. 2026
Noun
  • The index looks at factors like store locations, cleanliness, order pickup and food freshness to determine customer satisfaction.
    Annasofia Scheve, San Antonio Express-News, 31 Jan. 2026
  • The organization advocates for bell-to-bell bans that require phones to be stored out of reach, saying stricter rules can improve student and teacher satisfaction.
    Kayla Huynh, jsonline.com, 30 Jan. 2026
Noun
  • Solanke showed strength, composure and control to hold off Abdukodir Khusanov, cut back inside, and score after a tangle with Marc Guehi.
    Jack Pitt-Brooke, New York Times, 2 Feb. 2026
  • Perry delighted fans with more basketball, but UCLA couldn’t replicate his composure in the extra periods.
    Aaron Heisen, Daily News, 1 Feb. 2026
Noun
  • In addition to the fine, the company was ordered to notify its shareholders about this conviction.
    Kathryn Hopkins, Footwear News, 3 Feb. 2026
  • Horowitz was unaware of Epstein’s conviction.
    Jake Kanter, Deadline, 3 Feb. 2026
Noun
  • Written with youthful panache and self-assurance, the book already bears the hallmarks of a vibrant artistic consciousness, eager to disrupt literary convention.
    Literary Hub, Literary Hub, 2 Feb. 2026
  • In Chicago specifically, the front-office executive emphasized, the list of prerequisites for the job had to include thick skin, self-assurance and presence.
    Dan Wiederer, New York Times, 27 Jan. 2026

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Cite this Entry

“Assurance.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assurance. Accessed 4 Feb. 2026.

More from Merriam-Webster on assurance

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