Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Foreign Minister Abbas Araghchi made clear on Wednesday that Iran is open to assuring that its nuclear enrichment is kept below the levels necessary for weaponization, but would not be willing to denuclearize completely. Timothy Nerozzi, The Washington Examiner, 16 Apr. 2025 Ogunbowale wrote, adding a shamrock emoji to assure her loyalty to the Fighting Irish. Emily Adams, Hartford Courant, 16 Apr. 2025 Here, a growth mindset assures them that the situation can be turned around and helps identify which blockers are not allowing the shift to happen. Sonal Jain, Forbes.com, 15 Apr. 2025 The actor/restaurateur later released a statement regarding the drama, assuring his fans nothing negative had transpired. Madeleine Marr, Miami Herald, 15 Apr. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • For years, generative AI vendors have reassured the public and enterprises that large language models are aligned with safety guidelines and reinforced against producing harmful content.
    Tony Bradley, Forbes.com, 24 Apr. 2025
  • Boeing also reaffirmed its full-year delivery and cash flow targets, helping reassure investors after a series of high-profile setbacks and production slowdowns.
    Catherine Baab, Quartz, 23 Apr. 2025
Verb
  • The University shall make organizational changes to ensure full transparency and cooperation with all federal regulators.
    Kayla Jimenez, USA Today, 23 Apr. 2025
  • The lawsuit further states that no one involved in any of the four companies made any effort to warn nearby residents, including the Cunninghams, or to ensure that the gas at their homes were shut off.
    Ilana Arougheti, Kansas City Star, 22 Apr. 2025
Verb
  • Robby was quick to comfort her, proving there's still a lot of love between them and leaving us wanting to see more of their relationship.
    Megan McCluskey, Time, 11 Apr. 2025
  • In other words, the comforting sensation from the vanilla is further brought out by the mahogany and amber, evoking a grounding and luxurious feel.
    Lauren Thomann, Better Homes & Gardens, 9 Apr. 2025
Verb
  • Cousins' salary for the upcoming season is fully guaranteed.
    Chantz Martin, FOXNews.com, 23 Apr. 2025
  • Early wins don’t necessarily guarantee long-term success, so continuous improvement is key.
    Hope Horner, Forbes.com, 23 Apr. 2025
Verb
  • Meanwhile, aloe leaf, tocopherol, and centella asiatica help to soothe irritation.
    Conçetta Ciarlo, Vogue, 23 Apr. 2025
  • The formula is also infused with a bio-restorative complex that repairs damage and strengthens, lupine flower peptides that deliver amino acids to the cortex to boost keratin to help damaged hair and eucalyptus oil to soothe the senses.
    Celia Shatzman, Forbes.com, 23 Apr. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 30 Apr. 2025.

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