Definition of assurenext

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure The Dodgers have not taken the division just yet, but taking two out of three from the Padres assures their stronghold isn’t loosening anytime soon. Fabian Ardaya, New York Times, 29 June 2026 The goal of providing that commentary is to assure the market that the CFO switch isn’t related to anything unsavory happening with the accounting book. Zev Fima,kevin Stankiewicz, CNBC, 28 June 2026 The commission established in 1937 assures quality and geniality. Zuri Primos, Kansas City Star, 27 June 2026 The winner of this game was assured second place behind the United States in the group with Australia also clinching that spot with a draw thanks to a better goal differential than Paraguay. ABC News, 26 June 2026 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • As first responders worked to get Donald Bellos into the ambulance, his mother could be seen on the body camera footage by his side, reassuring him.
    Laura Bauer, Kansas City Star, 2 July 2026
  • Instead, the study should reassure coffee drinkers that moderate coffee consumption may fit into a liver-healthy lifestyle.
    Emily Kay Votruba, EverydayHealth.com, 2 July 2026
Verb
  • Products with a broad range, such as beer, would benefit from multiple subcategories, ensuring that the production process is not prioritized over the alcoholic content.
    Adam Hoffer, Chicago Tribune, 5 July 2026
  • To ensure safety during outdoor work, adhere to the Occupational Safety and Health Administration (OSHA)'s recommendations by incorporating regular rest breaks in shaded or air-conditioned environments.
    NC Weather Bot, Charlotte Observer, 5 July 2026
Verb
  • Lush Coconut Body Butter Think of this as the final step in achieving expensive-looking skin—rich enough to comfort dry areas yet lightweight enough to leave behind a polished, radiant finish.
    Corein Carter, Forbes.com, 29 June 2026
  • After learning the news, Messi flew back to Argentina from Spain to comfort his future bride, according to Argentina's Para Ti.
    Jacklyn Krol, PEOPLE, 28 June 2026
Verb
  • Baking this mac and cheese on a sheet pan guarantees creamy centers and crispy edges in every bite.
    Sarah Martens, Better Homes & Gardens, 4 July 2026
  • Having the gene does not guarantee a diagnosis later on, but compared to people with other APOE variants in their genome, the likelihood is significantly higher.
    Rachel Raposas, PEOPLE, 4 July 2026
Verb
  • Share a meaningful story with a mentor or a relative far away, because seeing the bigger picture can soothe worries and recenter your priorities.
    Tarot.com, Baltimore Sun, 5 July 2026
  • The Pineapple Punch Hydrating Face Mask is a single-use, two-piece yellow hydrogel mask infused with ingredients that deliver hydration and soothing benefits.
    Skyler Caruso, PEOPLE, 2 July 2026

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 6 Jul. 2026.

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