Definition of assurenext

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Agility Robotics Chief Business Officer Daniel Diez assured me the robot is working on its own, performing its job without human intervention, other than fleet monitoring from a remote operations center. Martine Paris, Forbes.com, 15 May 2026 Steele’s place in Tuchel’s World Cup plans, primarily as fourth-choice goalkeeper for training purposes, is almost as assured as his role as Brighton’s No 2 to Dutch No 1 Bart Verbuggen. Andy Naylor, New York Times, 15 May 2026 Lauder, who is heir to the Estée Lauder Companies, and his daughter, Aerin Lauder Zinterhofer, plan to make a major gift that will fund a $200 million endowment assuring the long-term care of the Neue Galerie and the preservation of its works. News Desk, Artforum, 14 May 2026 Trump added that Xi assured him that China would not provide military equipment to Iran. Nik Popli, Time, 14 May 2026 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Some Israeli fans said they were reassured by the tight security.
    ABC News, ABC News, 14 May 2026
  • Lydia struggles to reassure Agnes.
    Amanda Whiting, Vulture, 13 May 2026
Verb
  • To ensure the fairness and credibility of our readers’ poll, any votes originating from the same IP address that exceed 20 submissions will be excluded from the final tally.
    Baltimore Sun staff, Baltimore Sun, 15 May 2026
  • Porter highlighted that the state should focus on ensuring students meet the educational benchmarks needed to succeed.
    James Ward, USA Today, 15 May 2026
Verb
  • As a pastor, Readon is known in the community for fighting gun violence, often showing up at rallies and seen comforting grieving family members.
    Grethel Aguila, Miami Herald, 15 May 2026
  • Trade coleslaw for this warm, comforting dish and its crispy Parmesan breadcrumb topping.
    Kaitlyn Yarborough, Southern Living, 14 May 2026
Verb
  • Guest rooms and suites with spacious living areas are both available, all of course equipped with the famous Four Seasons mattresses and linens that nearly guarantee a sound night’s sleep.
    Condé Nast, Condé Nast Traveler, 19 May 2026
  • Deposits will not guarantee access to a season membership, but they can be applied to a future membership if needed.
    Camila Pedrosa, Sacbee.com, 19 May 2026
Verb
  • Also at work are soothing honey and chlorella, to keep redness and irritation in check.
    Sarah Felbin, Allure, 20 May 2026
  • Bedazzling is repetitive in the best way—pick up a gem, place a gem, pick up a gem, place a gem—and that rhythm is soothing.
    Angela Haupt, Time, 19 May 2026

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 22 May. 2026.

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