How is the word ensure distinct from other similar verbs?
Some common synonyms of ensure are assure, insure, and secure. While all these words mean "to make a thing or person sure," ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.
the government has ensured the safety of the refugees
Where would assure be a reasonable alternative to ensure?
The meanings of assure and ensure largely overlap; however, assure distinctively implies the removal of doubt and suspense from a person's mind.
I assure you that no harm will be done
When could insure be used to replace ensure?
Although the words insure and ensure have much in common, insure sometimes stresses the taking of necessary measures beforehand.
careful planning should insure the success of the party
When is secure a more appropriate choice than ensure?
The words secure and ensure can be used in similar contexts, but secure implies action taken to guard against attack or loss.
sent reinforcements to secure their position
Example Sentences
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Recent Examples of ensureTo navigate this, brands must develop comprehensive supply strategies, incorporating alternative proteins for flexibility, and proactively addressing vulnerabilities to ensure long-term success in the booming protein market.—Louis Biscotti, Forbes.com, 18 June 2026 To ensure safety during outdoor work, adhere to the Occupational Safety and Health Administration (OSHA)'s recommendations by incorporating regular rest breaks in shaded or air-conditioned environments.—Nc Weather Bot, Charlotte Observer, 18 June 2026 Pantry staples ensure this nutritious meal isn't lacking in the flavor department.—Jenna Sims, Southern Living, 18 June 2026 Alishio pointed to Altra’s Women’s Summit with female retailers as one example of how the brand is amplifying women’s voices and ensuring their feedback is applied to the business.—Angela Velasquez, Footwear News, 18 June 2026 See All Example Sentences for ensure
Mexican President Claudia Sheinbaum has assured visitors that the country has a proper security plan for the event, including specialized training for officials, planning and operational exercises, early warning systems and security measures around stadiums, airports, roads and hotels.
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Los Angeles Times,
Los Angeles Times,
14 June 2026
These worst-case scenario twisters aren’t guaranteed to develop, but there’s a more significant chance than usual for this time of year.
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Mary Gilbert,
CNN Money,
17 June 2026
He isn’t guaranteed to play in Texas high school football this season, as the District 11-6A executive committee ruled him ineligible due to a transfer for athletic purposes.
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Charles Baggarly,
Fort Worth Star-Telegram,
16 June 2026