1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Share a clear stance in a meeting, because your words may invite thoughtful dialogue and widen your map.
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His celebratory words marking its 250th anniversary included not only the traditional paeans to the Founders but also a dose of personal grievance, plus soaring praise for his own achievements.
Noun
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Hundreds of people have gathered throughout the week to carry posters, shout slogans, and sing.
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The Tesla’s desecration follows a vandalism spree in Queens that saw religious centers, homes and vehicles defiled with swastikas and antisemitic slogans last month.
Noun
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Others carried banners, while billboards across the city bore Khamenei’s image.
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For example, one set of flag banners for Argentina and Cape Verde were in Miami at Hard Rock Stadium for Friday’s game while the other set was already en route to Atlanta, where the winner of this match would play next in the Round of 16.
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 7 Jul. 2026.
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