1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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These words are fascinating to consider in relation to Soderbergh, who has flitted among genres and subjects with a facility that is easily mistaken for dilettantism, or even ventriloquism.—
Justin Chang,
New Yorker,
3 Apr. 2026 -
Clever Mercury in your sign trines lucky Jupiter in your 5th House of Delight, giving your words a playful glow and encouraging authentic self-expression.—
Tarot.com,
Sun Sentinel,
3 Apr. 2026
Noun
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From that moment through the Chiefs’ Super Bowl victory, the city has cycled through slogans and logos — but keeps coming back to the heart, including in the upcoming World Cup.—
Dan Kelly,
Kansas City Star,
31 Mar. 2026
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But the images and slogans roaring across social media in this first month of the war in Iran may be something new.—
Scott Simon,
NPR,
28 Mar. 2026
Noun
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The scandal resulted in the program having to forfeit victories from Webber’s two seasons and the Final Four banners being removed.—
Colleen Kane,
Chicago Tribune,
3 Apr. 2026
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The scandal resulted in the program having to forfeit victories from Webber's two seasons and the Final Four banners being removed.—
CBS News,
CBS News,
2 Apr. 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 6 Apr. 2026.
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