1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
Relevance
2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Letters may be up to 200 words and must be signed with your email address, city of residence and daytime phone number for verification.—
Sun Sentinel Editorial Board,
Sun Sentinel,
5 Feb. 2026 -
Here are a few words about their most experienced specialists.—
Kaitlyn Gomez,
Miami Herald,
5 Feb. 2026
Noun
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State television in recent days has routinely encouraged people to chant pro-government slogans accompanied by fireworks across the city, an annual ritual in the country.—
JON GAMBRELL THE ASSOCIATED PRESS,
Arkansas Online,
11 Feb. 2026
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In her hometown of Nara, souvenir shops sell towels emblazoned with her slogans, key chains, stationery, even cookies bearing her likeness alongside that of her political idol, former British Prime Minister Margaret Thatcher.—
Jessie Yeung,
CNN Money,
10 Feb. 2026
Noun
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But one of the bills could also prevent local governments from flying banners celebrating things like 4-H or high school graduates.—
Idaho Statesman,
Idaho Statesman,
10 Feb. 2026
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On great banners overhead, the Jaguars' lank-haired quarterback, Trevor Lawrence, looks on impassively, his vibe somewhere between ’90s skate slacker and chisel-jawed jock.—
Toby Skinner,
Condé Nast Traveler,
10 Feb. 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 15 Feb. 2026.
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