as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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State television in recent days has routinely encouraged people to chant pro-government slogans accompanied by fireworks across the city, an annual ritual in the country.—
JON GAMBRELL THE ASSOCIATED PRESS,
Arkansas Online,
11 Feb. 2026 -
In her hometown of Nara, souvenir shops sell towels emblazoned with her slogans, key chains, stationery, even cookies bearing her likeness alongside that of her political idol, former British Prime Minister Margaret Thatcher.—
Jessie Yeung,
CNN Money,
10 Feb. 2026
Noun
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Some signs listing off team mottos – like staying humble and focusing on themselves — have been taken down over doors.—
Cam Inman,
Mercury News,
15 Jan. 2026
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Before that there had been three mottoes, all traditional rather than official.—
Kurt Snibbe,
Oc Register,
7 Nov. 2025
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Cite this Entry
“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 15 Feb. 2026.
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