as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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From that moment through the Chiefs’ Super Bowl victory, the city has cycled through slogans and logos — but keeps coming back to the heart, including in the upcoming World Cup.—
Dan Kelly,
Kansas City Star,
31 Mar. 2026 -
But the images and slogans roaring across social media in this first month of the war in Iran may be something new.—
Scott Simon,
NPR,
28 Mar. 2026
Noun
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Forty-some years later, his mottos are literally written on the walls.—
Brody Miller,
New York Times,
13 Mar. 2026
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They should then be joined by the Young Republicans who reportedly have been spouting Nazi mottos and ideas.—
Chicago Tribune,
Chicago Tribune,
12 Mar. 2026
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“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 5 Apr. 2026.
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