as in slogan
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of catchword
The catchwords seem too simple, too reductive, to speak to the nature of his expansive, unsummarizable theorizing.
—
Literary Hub, 23 May 2025
What begins as a low-energy list of jokes poking fun at Deborah’s bad parenting, each ending with a recurring line in which DJ calls her mom the C-word, morphs into a star-making performance for the amateur stand-up comic — with her crass refrain becoming a crowd-pleasing catchword.
—Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Literary Hub, 23 May 2025
What begins as a low-energy list of jokes poking fun at Deborah’s bad parenting, each ending with a recurring line in which DJ calls her mom the C-word, morphs into a star-making performance for the amateur stand-up comic — with her crass refrain becoming a crowd-pleasing catchword.
—Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Recent Examples of Synonyms for catchword
Noun
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But the images and slogans roaring across social media in this first month of the war in Iran may be something new.—
Scott Simon,
NPR,
28 Mar. 2026
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And the Cubans who believed the slogans—from either side—get nothing.—
Quico Toro,
The Atlantic,
27 Mar. 2026
Noun
-
The display, accompanied by the motto Growing America Since 1862, reportedly cost taxpayers $16,400.—
Gal Beckerman,
The Atlantic,
23 Mar. 2026
-
For the first 50 years, that seemed to be the club’s unofficial motto.—
Evan Grant,
Dallas Morning News,
23 Mar. 2026
Cite this Entry
“Catchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchword. Accessed 5 Apr. 2026.
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