shibboleth

1
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product) we knew that their claim of giving "the best deal in town" was just a shibboleth

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2
as in cliche
an idea or expression that has been used by many people there's a lot of truth in the shibboleth that if you give some people an inch, they'll take a mile

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of shibboleth But for those who remain beholden to the shibboleths that once justified that act of national self-harm, the Times’ acknowledgment of the obvious might be valuable. The Editors, National Review, 20 Mar. 2024 Musk’s willingness to upend auto manufacturing shibboleths has also forced his legacy competitors to seek new efficiencies. WIRED, 21 Sep. 2023 Nothing is sacrificed to the shibboleth of good taste. Alex Ross, The New Yorker, 4 Sep. 2023 Far from being a shibboleth of evil, the company is like any other trying to turn a profit in the Western world in 2023, which comes with its own issues and frustrations separate from the ones posited by Kristof in his viral article. Ej Dickson, Rolling Stone, 16 Mar. 2023 See All Example Sentences for shibboleth
Recent Examples of Synonyms for shibboleth
Noun
  • Vacuous slogans are chanted in the streets by young people who have intellectual certitude but little life experience.
    Chris Roemer, Baltimore Sun, 31 July 2025
  • Mamdani told Okay Africa at the time that the title was inspired by a boda, or motorcycle driver, a few weeks prior, with the slogan written on the back of his jacket in Kampala.
    Alexandra Bregman, Forbes.com, 31 July 2025
Noun
  • And in a twist on the typical movie cliches, guess who plays the ditzy character this time?
    Kara Nesvig, Parents, 17 July 2025
  • Bana embodies Kyle’s suffocating cliches with endearing commitment, his gravelly voice, gentle countenance, and steadfast capability combining to form a recognizable portrait of pride and suffering.
    Ben Travers, IndieWire, 17 July 2025
Noun
  • The banner has set a limited theatrical run for November in Alamo Drafthouse locations, with a subsequent video on-demand and physical media release to come.
    J. Kim Murphy, Variety, 29 July 2025
  • Lee, as the influential vice chairwoman of Korea’s largest entertainment conglomerate, played a key role in globalizing K-content, backing Oscar-winning hits and establishing CJ ENM as a dominant force in international film and television (the company also owns Hollywood banner Fifth Season).
    Patrick Brzeski, HollywoodReporter, 29 July 2025
Noun
  • Practice creating and communicating narratives that balance today’s truisms with tomorrow’s opportunities.
    Camille Nicita, Forbes.com, 9 July 2025
  • Comments Lovers of Little Women must always face some truisms — Beth will die; Jo will reject Laurie and choose the professor.
    Maureen Lee Lenker, EW.com, 11 June 2025
Noun
  • Walz seemed to agree but then retreated to platitudes.
    Jon Allsop, New Yorker, 25 July 2025
  • Every week, there’s a new example of the upside-down logic at work in the White House: platitudes that say one thing, policies that portend another.
    Heidi Stevens, Chicago Tribune, 25 July 2025
Noun
  • In response to these criticisms, colleges and universities have offered bromides – i.e., vague ideas intended to placate, not Bromo-Seltzer which is no longer available at CVS – about building industry or employer partnerships.
    Ryan Craig, Forbes.com, 25 July 2025
  • The same rule applies for hearing bromides about chasing dreams and believing in yourself.
    Bob Gendron, Chicago Tribune, 23 May 2025
Noun
  • But there actually is some evidence that the pop culture trope is rooted in science!
    Ronnie Li, USA Today, 1 Aug. 2025
  • His set had its share of ’70s singer-songwriter instrumental tropes, including sax and steel guitar — comfort-food instruments whose warm touches help some of Misty’s more lacerating songs feel like you’re being treated with a balm.
    Chris Willman, Variety, 31 July 2025
Noun
  • The sheer number of stray cats in the U.S. makes encounters like this commonplace.
    Jack Beresford, MSNBC Newsweek, 16 July 2025
  • Luxury scented candles, like room sprays for that matter, have the power to elevate any moment: taking it from commonplace to utterly indulgent.
    Stacia Datskovska, Footwear News, 26 Mar. 2025

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Cite this Entry

“Shibboleth.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/shibboleth. Accessed 6 Aug. 2025.

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