as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians
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Recent Examples of tagline
Zeb Scoville and Emily what would be the appropriate tagline to put on this and immediately everybody said, 'Tough and Competent.
—
Robert Z. Pearlman, Space.com, 31 Mar. 2025
But if it’s included and paired with the wrong product, an old partnership or a forgotten tagline, that’s a reputational risk.
—Christine Wetzler, Forbes.com, 5 May 2025
The tagline for the Ford Motor Company is – Built Ford Tough – which states the durability and strength of all their cars, trucks, vans and SUV’s, and signifies that Ford vehicles are designed to withstand tough road conditions and all weather challenges.
—Tony Leopardo, Mercury News, 6 Apr. 2025
That now classic tagline (from Alien, one of the greatest science-fiction horror movies ever made) hinges on a big assumption that most of us broadly make: space is empty.
—Phil Plait, Scientific American, 25 Apr. 2025
See All Example Sentences for tagline
Robert Z. Pearlman, Space.com, 31 Mar. 2025
But if it’s included and paired with the wrong product, an old partnership or a forgotten tagline, that’s a reputational risk.
—Christine Wetzler, Forbes.com, 5 May 2025
The tagline for the Ford Motor Company is – Built Ford Tough – which states the durability and strength of all their cars, trucks, vans and SUV’s, and signifies that Ford vehicles are designed to withstand tough road conditions and all weather challenges.
—Tony Leopardo, Mercury News, 6 Apr. 2025
That now classic tagline (from Alien, one of the greatest science-fiction horror movies ever made) hinges on a big assumption that most of us broadly make: space is empty.
—Phil Plait, Scientific American, 25 Apr. 2025
See All Example Sentences for tagline
Recent Examples of Synonyms for tagline
Noun
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Guests are encouraged to bring their finest flags, their loudest slogans, and their deepest devotion — because nothing says freedom like a pageant of patriots posing beside an Abrams tank.—
Letters to the Editor,
The Orlando Sentinel,
14 June 2025
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Proving that in their culture, solidarity is much more than a political slogan (or the name of its famous labor movement), generous Poles have since the beginning of the conflict opened their houses to Ukrainians.—
Alejandro Antonio Chafuen,
Forbes.com,
13 June 2025
Noun
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Almodóvar and his brother, Agustín Almodóvar, produce through their El Deseo banner in collaboration with Movistar Plus+.—
Samantha Bergeson,
IndieWire,
10 June 2025
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Ball is producing the movie with his producing partner Joe Hartwick Jr. under their Oddball Entertainment banner.—
Anthony D'Alessandro,
Deadline,
9 June 2025
Cite this Entry
“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 18 Jun. 2025.
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