1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
Synonyms & Similar Words
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
Examples are automatically compiled from online sources to
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Recent Examples of gimmick
The movement’s skeptics, particularly supporters of Modi’s party, dismiss it as little more than a social media gimmick.
—
ABC News, 5 June 2026
This category often misses the mark on these important details, making the instant wrinkle remover technology more of a gimmick than an actual useful tool in your skincare arsenal.
—Jessie Quinn, StyleCaster, 2 June 2026
But shortly into his speech, the fashion designer ripped up his notecard and revealed the words were a gimmick, before launching into his own take on the importance of authenticity in art and design.
—Kristen Tauer, Footwear News, 27 May 2026
There’s a moment inside Nick Doyle’s new show at Perrotin when his AI oracle Ava stops feeling like a gimmick and starts sounding uncomfortably familiar.
—Daniel Cassady, ARTnews.com, 26 May 2026
See All Example Sentences for gimmick
ABC News, 5 June 2026
This category often misses the mark on these important details, making the instant wrinkle remover technology more of a gimmick than an actual useful tool in your skincare arsenal.
—Jessie Quinn, StyleCaster, 2 June 2026
But shortly into his speech, the fashion designer ripped up his notecard and revealed the words were a gimmick, before launching into his own take on the importance of authenticity in art and design.
—Kristen Tauer, Footwear News, 27 May 2026
There’s a moment inside Nick Doyle’s new show at Perrotin when his AI oracle Ava stops feeling like a gimmick and starts sounding uncomfortably familiar.
—Daniel Cassady, ARTnews.com, 26 May 2026
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
Olive’s fake-dating ruse stems from wanting to let her best friend Anh (Marsh) date her crush Jeremy (Duvernay).—
Dessi Gomez,
Deadline,
11 June 2026
-
Adolf Hitler wasn’t completely fooled, and about four million mines were planted on the beaches, but the ruse worked well enough that, even as the landings got underway, some German commanders doubted Normandy was the main attack.—
Encyclopedia Britannica,
Encyclopedia Britannica,
3 June 2026
Noun
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That demand has produced a crowded field of gadgets so here are 11 worth knowing about.—
Hanna Wickes,
Miami Herald,
15 June 2026
-
Your Wi-Fi router may be the least glamorous gadget in your home.—
Kurt Knutsson,
FOXNews.com,
14 June 2026
Noun
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The automaker’s overhauled its entire operations from service to production to get R2 off the ground and into the mass-market arena without a hitch, according to the automaker’s CEO.—
Joel Feder,
The Drive,
10 June 2026
-
Troopers say remember three things before hitting the road with a trailer or hitch.—
Brian Sherrod,
CBS News,
9 June 2026
Noun
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Industrial incompatibilities ultimately sank the project at the heart of the Future Combat Air System (FCAS) scheme, the much-vaunted political lynchpin of Franco-German military cooperation.—
Joseph Ataman,
CNN Money,
13 June 2026
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Suhail Kwatra was indicted by the Suffolk DA’s office on a felony charge for larceny over $1,200 by single scheme, according to court records out of Suffolk Superior Court.—
Rick Sobey,
Boston Herald,
12 June 2026
Noun
-
The water conservation district arguably lacks the tools needed to live up to the conservation part of its name assigned by state legislators.—
Allen Best,
Denver Post,
14 June 2026
-
Pilots are highly trained to problem solve, and this tiny tool is a go-to travel hack for some of the most frequent flyers.—
Kristy Alpert,
Travel + Leisure,
14 June 2026
Noun
-
The letter warns that those credits are now at risk of expiring, and argues that they should be made refundable or transferable.—
Gene Maddaus,
Variety,
19 June 2026
-
His attorneys said his blood sugar levels were only checked once a month in the jail, putting him at risk of organ failure or even death.—
Landon Mion,
FOXNews.com,
19 June 2026
Noun
-
Folarin Balogun is now the second US player to score more than once in a World Cup match, after Bert Patenaude – who happened to score the World Cup’s first-ever hat-trick in the inaugural 1930 edition … against Paraguay, so less.—
Jacob Lev,
CNN Money,
13 June 2026
-
These chic wide-leg trousers will do just the trick, made of an ultra-soft and airy fabric ideal for looking polished and cool on warm-weather travels.—
Julia Morlino,
Travel + Leisure,
12 June 2026
Noun
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The potential pitfall of that is diluting Walker’s effectiveness at his primary position.—
Josh Kendall,
New York Times,
16 June 2026
-
The pitfalls and danger of change.—
Ronda Racha Penrice,
HollywoodReporter,
15 June 2026
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 19 Jun. 2026.
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